FOR IMMEDIATE RELEASE March 9, 2025 Chicago, IL
CHICAGO, IL — March 9, 2025 — Edmund Dantés Hamilton, Founder and CEO of ZITNALTA Studio, today announced the launch of Black Buycott, a comprehensive initiative designed to transform consumer spending habits through strategic purchasing decisions. The platform includes both a curated catalog and an original anthem created to inspire a movement of economic empowerment.
The Black Buycott Catalog, set to debut in Summer 2025, will showcase a wide range of products and services from companies that align with values supporting Black economic advancement. Unlike ZITNALTA's previously announced BUY BLACK Catalog which focuses exclusively on Black-owned direct-to-consumer brands, the Black Buycott Catalog expands to include any business demonstrating meaningful commitment to equity through their practices, hiring, community investment, and supply chain.
"Black Buycott represents the evolution from passive boycotting to active 'buycotting' – intentionally directing our spending toward companies that support our communities," said Hamilton. "This isn't just about where you don't spend; it's about making every dollar an investment in the world you want to see."
The initiative launches with the release of the "Black Buycott Anthem," an original song created to spread awareness of conscious spending principles through social platforms including TikTok and YouTube. The anthem serves as both an educational tool and rallying cry for the movement.
Key features of the Black Buycott initiative include:
The announcement comes at a pivotal moment when consumers are increasingly seeking to align their spending with their values. Recent studies show that 76% of consumers believe their purchasing decisions can create meaningful change, with 68% willing to pay more for products from companies with demonstrated commitment to positive social impact.
The Black Buycott Catalog will be produced using the same premium printing capabilities and personalization technology that powers ZITNALTA Studio's BUY BLACK Catalog, with all production happening in-house at their Chicago facility.
Consumers can sign up to receive the first edition of the Black Buycott Catalog and access the Black Buycott Anthem at BlackBuycott.com.
ZITNALTA Studio is a Chicago-based, Black-owned AI-powered direct mail and marketing solution headquartered in the historic Monadnock Building. The company specializes in combining cutting-edge personalization technology with premium print production to create innovative marketing solutions. ZITNALTA is a registered USPS Mail Service Provider committed to empowering economic advancement through technology and design.
Edmund Dantés Hamilton
Founder & CEO
Phone: +1 (312) 692-9508 (direct)
E-mail: dante@blackbuycott.com
ZITNALTA™ Studio
Monadnock Building
53 W Jackson Blvd Ste 256
Chicago, IL 60604
+1 (854) 228-2564
https://BlackBuycott.com
#blackbuycottcatalog
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